Social Media & Content Specialist (UGC/EGC)

 

Qualifications & Experience:

• Around 4-5 years of experience in content creation or social media
• Fluent in TikTok, with a strong understanding of its trends, formats and culture
• Proven experience planning and running Instagram campaigns
• A strong, adaptable storyteller who can create engaging content and develop campaign ideas
• Ability to adapt across sectors; industry background is flexible
• Fluency in English and Arabic is preferred
• Long-term familiarity with the local market and the GCC region is a plus

Key Responsibilities:

• Creating relatable user-generated (UGC) and employee-generated (EGC) content, with a focus on TikTok and Instagram
• Planning and executing Instagram campaigns that balance social-first content with more structured brand messaging
• Telling the story of the app and clearly communicating its value to users
• Producing content that explains the app's features and functionality in an engaging way
• Developing thought-leadership content that builds the brand's credibility
• Ensuring all content feels relevant to and resonates with the GCC audience
• Generating fresh campaign ideas that go beyond trend-led posts
• Keeping up to date with platform trends and adapting content to suit each channel

 

About the role:

We are looking for a Social Media & Content Specialist (UGC/EGC) to create relatable social content and plan structured campaigns across TikTok and Instagram. This mid-level role suits a creative storyteller who can do more than produce funny or trend-led posts. You will tell the story of the app, communicate its value and explain its functionality in ways that connect with audiences across the GCC. Alongside creating UGC and EGC, you will develop campaign ideas and thought-leadership content that balance social-first creativity with clear messaging. This is a great opportunity for an adaptable content creator who wants to shape how a growing brand shows up on social.